Animating the future of communications.

Every two years, Logeion, the industry association for communications, presents a range of upcoming trends. As these trends are context-heavy, the main challenge was to present them in an engaging and contemporary way. The goal was for the trends to serve as both a source of inspiration and a concrete starting point for strategy.

We knew these trends had to be easy to understand, both visually and narratively. Animation and motion graphics were the way to go. Given the density of the content, we made it a priority to create a dynamic and energetic pace. Our creative approach relied on a strong visual identity: bold typography, recognizable icons and a crisp color palette. This helped to make the information accessible, while the design aligned with LOGEION’s brand guidelines. The art direction was used not only for video, but also other stand-alone assets such as presentations, infographics and banners. 

The concept was brought to life in a fully animated video, driven by a powerful voice-over and carefully chosen music. Our animator was given the creative freedom to design custom illustrations and fluid motion graphics, giving each trend its own unique visual style. We used subtle details and dynamic transitions to make the content feel alive. The result was an accessible and dynamic video that seamlessly blended content and creativity.