Reflecting on a different way of banking.

NIBC believes anything is possible if you're willing to think differently. As a bank that's far from traditional, it empowers entrepreneurs by refusing to take 'no' for an answer. For their corporate video, NIBC wanted to bring this inventive character and entrepreneurial spirit to life. The challenge was to craft a powerful visual story that would effectively communicate their values to a broad and diverse audience.

Looking at things in a different way was the starting point, resulting in ‘Reflections of Growth’. The art direction was built around custom multi-faceted mirrors to literally and figuratively show a new perspective: a problem becomes an opportunity, a vacant lot transforms into a vibrant shopping center,  while playing with reflections, light and kaleidoscopic effects create a crisp and stylish footage.

The execution began with a poetic opening that used light and reflections to set the tone. A calm, confident voice-over provided the narrative, connecting on-location footage from different industries. The visuals were enriched by creative mirror effects and deliberate camera angles. The image would shift either by the banker's turn of the mirror or a subtle camera movement. This interplay of visuals, words and light created a memorable audiovisual business card.